FLEUR: Creativity meets new perspectives
The FLEUR Collection is inspired by the diversity and expressive beauty of flowers. For this campaign, we combined natural forms with new creative possibilities to create a visual world that exists between reality and imagination. Discover the collection, our AI statement, and an interview with AI visualist Laura Dunkelmann about creativity, femininity, and the evolving nature of creative work.
Expressive. For many summers.
The FLEUR Collection reflects the diversity of flowers — in colors that feel like a long summer day, and fits that work with the body. Each piece is made from high-quality materials and designed to last beyond a single season.
“Working with AI revealed an exciting new range of creative possibilities. At the same time, it reminded us that it is people who develop ideas, make creative choices and bring character to a visual world. FLEUR is the result of this connection between technology and the creative collaboration of Laura and me”
Mareen Albright, Founder of MYMARINI
MYMARINI & AI
Every image in this campaign was developed with the help of artificial intelligence, in collaboration with AI visualist Laura Dunkelmann. Our goal: to explore new creative possibilities while preserving the MYMARINI look. In our interview Laura talks about creativity, femininity, and what happens when human intuition meets new technology. Read how we as a brand approach AI in our statement.
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Fast shipping & easy returns
Long-lasting quality
Feel-good fit
This image was created using AI — as a creative tool, in line with our values.
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