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Water neutrality

Since the use of water during production processes is not entirely avoidable, we’ve found another way to give something back to nature.

Planting 30.000 Trees

Working with Climate Sponsorship, we planted the first 165 trees in a local ecological restoration project near Hamburg in 2020. These trees will generate 33,000 liters of additional groundwater each year. In addition to our 165 trees already planted, another 12,000 trees were put in the ground in early November 2021. A total of 2,433,000 liters of additional groundwater will now be extracted annually- equivalent to the contents of an entire Olympic swimming pool! In 2022, another 10,000 trees will be planted, and by 2023 at the latest, we will have reached the 30,000 mark.

We’re aware that these are only a few small steps on the way to water neutrality. But we’re highly motivated to continue on this path. That's why, among other things, we’re working on a concept to be able to offset not only the water footprint of our products, but also of our office, store, and warehouse.

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