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Eppendorfer Weg 86, 20259 Hamburg/Germany

Monday to Friday 09.00h - 16.00h

WATER IS LOVE

Water is essential to our planet: around two thirds of the earth’s surface are covered by oceans. The adult human body is made up of 70 percent water. Without water, there would be no agriculture, no industry – and no life.

What a lot of people do not know is that our individual footprint includes a lot more than just the water we use to wash our dishes, take a shower and make tea. Our indirect water consumption, caused by the production of our clothing, for example, is enormous: from water-intensive cotton cultivation in regions with very low rainfall, to the finishing of the fibers down to the dyeing. Not to mention the catastrophic secondary effects of the fashion industry on the water cycle: pesticides and herbicides in the groundwater and chemically contaminated industrial wastewater in rivers and oceans. Once the production process is completed and the garments are worn, microplastics, nano-particles and laundry detergent make their way into the water cycle with the water from washing machines. Water pollution is therefore not only happening in faraway countries, but right here in our own homes. So it is definitely high time for a change.

At MYMARINI, we are aware of our responsibility as a textile company. Water is part of our DNA: through the choice of our production partners and fibers, we make sure to conserve as much water as possible. And we also dedicate a lot of attention to the subject of water aside from our production. Our goal is to raise awareness for the value of this natural resource and therefore do our part to protect the environment.

How can we use the finite resource of clean water more sustainably? This question affects everything we do, and therefore we also created our water campaign. Education is an important part of that: in the future, we want to educate school children about water scarcity and pollution and therefore lay the foundation for lasting change.

In addition to this project, we also want to invite our customers to keep the future in mind: in our journal on our website we provide food for thought and practical tips on how to reduce water consumption.

The course has already been set: we have made it part of our mission to become completely water-neutral. By doing this, we want to make even more of a contribution to protecting the oceans we love and the marine life in them. We are currently in the process of determining the exact water consumption of our products – from the production of the yarns to the labels displaying our product information. And this magazine is also a step towards a more sustainable world: as it is printed completely on recycled paper, we have been able to save 70 percent water and 16 percent CO2 emissions compared to virgin fiber paper.

Arount two thrids of the earth's surface are covered with water. But the freshwater humans can use only makes up around 2.5 percent of that. Out of this amoint, less than 0.3 percent can be easily accessed by humans, i.e. from streams, lakes and rivers. Most of it is stored as ice in glaciers in the Arctic and Antarctic or lies deep under the earth'S surface as groundwater.
In 2010, the UN General Assembly recognized access to clean drinking water as a human right. But according to a report by the UN's children's relief organization UNICEF and the World Health Organisation (WHO) from 2019, on in three people in the world - which is equivalent to 2.2 billion people and almost three times the population of Europe - has no access to safe, clean drinking water.
According to the World Wide Fund for Nature (WWF), three quarters of the waste in the ocean are made up of plastic; every year between 4.8 and 12.7 million tons of plastic make their way into our oceans. It can take several thousands of years for plastic to fully decompose. At the same time, microplastics are becoming more and more of a problem - also because marine animals mistake them for food.
Due to population growth and changing comsumer behavior, global water consumption has been increasing. According to the UN World Water Development Report from 2019, global water demand by 2050 is expected to be 20 to 30 percent above the level it is now. And with intensifying climate change, the water scarcity that is already apparent in many countries and regions around the world will continue to increase.

Ocean Ambassador Jana Leberl

23 Nov, 2020

Ocean Ambassador Jana Leberl

Today we introduce you to Jana Leberl, a doctor from Germany, who seeks to understand the consequences of environmental pollution for the health of human beings. Last Year...
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