ABOUT OUR CAMPAIGN
At MYMARINI, we are aware of our responsibility as a textile company. Water is part of our DNA: through the choice of our production partners and fibers, we make sure to conserve as much water as possible. And we also dedicate a lot of attention to the subject of water aside from our production. Our goal is to raise awareness for the value of this natural resource and therefore do our part to protect the environment.
In addition to this project, we also want to invite our customers to keep the future in mind: in our journal on our website we provide food for thought and practical tips on how to reduce water consumption.
How can we use the finite resource of clean water more sustainably? This question affects everything we do, and therefore we also created our water campaign. Education is an important part of that: in the future, we want to educate school children about water scarcity and pollution and therefore lay the foundation for lasting change.
WHY IT IS IMPORTANT!
Water is essential to our planet: around two thirds of the earth’s surface are covered by oceans. The adult human body is made up of 70 percent water. Without water, there would be no agriculture, no industry – and no life.
What a lot of people do not know is that our individual footprint includes a lot more than just the water we use to wash our dishes, take a shower and make tea. Our indirect water consumption, caused by the production of our clothing, for example, is enormous: from water-intensive cotton cultivation in regions with very low rainfall, to the finishing of the fibers down to the dyeing. Not to mention the catastrophic secondary effects of the fashion industry on the water cycle: pesticides and herbicides in the groundwater and chemically contaminated industrial wastewater in rivers and oceans. Once the production process is completed and the garments are worn, microplastics, nano-particles and laundry detergent make their way into the water cycle with the water from washing machines. Water pollution is therefore not only happening in faraway countries, but right here in our own homes. So it is definitely high time for a change.
The course has already been set: we have made it part of our mission to become completely water-neutral. By doing this, we want to make even more of a contribution to protecting the oceans we love and the marine life in them. We are currently in the process of determining the exact water consumption of our products – from the production of the yarns to the labels displaying our product information. And this magazine is also a step towards a more sustainable world: as it is printed completely on recycled paper, we have been able to save 70 percent water and 16 percent CO2 emissions compared to virgin fiber paper.